Philly Philly
Quick service
Concept studyA quick-service shop where speed of decision is everything — the site is built to get a hungry visitor from landing to ordering in the fewest possible taps.
Cheesesteaks and hoagies, made to order.
The decisions behind the design
01
Speed to order
The order action never more than one tap away, at any scroll position.
02
Menu clarity
Sizes, options and descriptions are visible without a configurator or download.
03
Catering
A separate path for the office lunch order, which is a different buyer entirely.
Ready when
you are.
The concept keeps the menu easy to scan and the order path visible. Catering receives its own route because a group order starts with a different question.
