LAZELL
Eyewear
Visit websiteA direct-to-consumer eyewear brand where the product has to carry the whole page. A cinematic full-bleed hero film sets a single frame on a theatre seat, and the only decision on screen is men's or women's.
Stylish eyewear, sold direct.
Two collection paths
Men's and Women's collections provide two clear starting points above the fold.
Promotion in the top bar
The current offer sits above the logo, visible on every page, without covering the product.
Film as the hero
A cinematic product film rather than a static banner — the frame is the argument, so it gets the whole screen.
The product
takes the stage.
Cinematic imagery establishes the visual world before a focused choice leads into the collections. The structure gives the product room to carry the first impression.
What brought
it together.
Website Design & Build
A complete website — designed, written, built and launched, and yours to keep.
02Landing Pages
A focused page for a campaign, opening or offer, built around a clear next step.
03Custom Development
Bespoke features, integrations, internal tools and anything that falls outside a standard build.
