ManiKIRA — Nail atelier & e-commerce

ManiKIRA

Atelier des Ongles

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A direct-to-consumer nail atelier that had to feel like a fashion house rather than a marketplace — four collections from everyday to bespoke, editorial photography and a checkout that never interrupts the browse.

Client
ManiKIRA
Services
Website Design & Build
Logo & Brand Identity
Custom Development
Sector
Nail atelier & e-commerce
Place
Press-on nail collections

Luxury hand-crafted press-on nails, sold direct.

ManiKIRA website design
ManiKIRA — the website
The decisions behind the design
01

Collections as the structure

Press’N Go, Runway, Indi and Haute give the catalog a hierarchy from everyday sets to bespoke commissions, so it reads as a house rather than a grid of SKUs.

02

Photography-first

Every card leads with the product photograph at full width, because in this category the image is the sales argument.

03

Guided to the right set

A nail finder, shape and size guides and care notes take the guesswork out of ordering press-ons online, with checkout in the brand’s own store.

ManiKIRA — photograph

The collection
sets the rhythm.

Named series and editorial product imagery give the catalog a recognizable identity. The browsing structure keeps the individual object in focus while providing a clear route through the collection.

Project capabilities

What brought
it together.

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