Logo & Brand Identity Design
A distinctive identity becomes useful through consistency. We consider how the mark, typography, color and voice work together across the places your business appears.
Is this what
you need?
You are opening and need a mark before anything else can be designed.
Your logo was made quickly, years ago, and it shows.
You have a logo but no rules, so everything you print looks slightly different.
You are expanding to a second location and need the brand to travel.
Considered.
From end to end.
A logo that works at the size of a phone icon and on the side of a building — plus the system around it.
Discovery and positioning
Your audience, character, context and the qualities the identity should communicate.
Logo design
Three initial directions, then refinement of the one you choose.
Full logo suite
Primary, secondary, stacked, horizontal, icon and single-color versions.
Color system
Primary and secondary palettes with print and digital values specified.
Typography system
Display and text typefaces with licensing sorted out, plus a usage scale.
Brand guidelines
A clear PDF covering spacing, misuse, color, type and voice.
File package
Organized vector and raster files for the agreed digital and print applications.
Application mockups
Signage, packaging, menus, uniforms, social — so you can see it working.
A clear sequence.
- 01 / Discovery
Discovery
Workshop or call covering positioning, audience and competitive landscape.
- 02 / In progress
Directions
Three distinct concepts, presented in context rather than on a blank page.
- 03 / In progress
Refinement
Two rounds on the chosen direction.
- 04 / Delivery
System and handover
Guidelines, full file package and a handover call.
Good to know.
Trademark search and registration — we will recommend a firm.
Commercial typeface and third-party asset licenses, arranged before they are used.
Print production and signage fabrication.
Your written proposal sets out the deliverables, responsibilities and timeline before work begins.
On your mind.
Can you design just a logo?
Yes. The scope can focus on the logo and its variations, or include a wider visual system with color, typography, guidelines and applications. We agree what your business needs before work begins.
How are the directions developed?
We explore distinct visual approaches informed by the brief, present them in context and refine the selected direction with you.
Do I receive the artwork?
The agreed source files, exports and usage details are included in the final handover. Third-party font or asset licenses are documented separately where relevant.
Better together.
Website Design & Build
A complete website — designed, written, built and launched, and yours to keep.
02Website Copywriting
Page-by-page writing that says what you do, why it is good, and what to do next — without filler.
03Menu & Service Menu Design
Thoughtful menu and service-list design for print, screens and the web.
Let’s make
something matter.
Have a new idea or a website that deserves another look? We would love to hear about it.
Start a conversation