Best Mex Grill
Multi-location fast casual
Concept studyThree locations, a recurring weekly promotion and a catering tray offer share a single website structure, with a distinct path to each location.
Scratch-made Mexican on the California coast since 2002.
The decisions behind the design
01
Locations
Each site given its own presence, hours and ordering path rather than a shared list.
02
Taco Tuesday
The weekly promotion treated as a first-class section, because for this business it is.
03
Party trays
The catering line given a real page with sizes, serving counts and lead times.
One brand.
A local choice.
Location is the organizing decision. Guests can choose the right restaurant first, then move into its menu, ordering and catering information.
