Ashton House Coffee Co
Café & coffee
Concept studyA specialty café where the product needs explaining to a first-time visitor, and where catering is a meaningful and under-served revenue line.
Karak chai and specialty coffee, open late.
The decisions behind the design
01
Explaining the product
Karak chai introduced properly, so a curious first-timer arrives already knowing what to order.
02
Catering
Given its own section with formats and minimums instead of a line on the contact page.
03
Warmth
A palette and type system that matches the room rather than a default café template.
Warmth,
with clarity.
The design introduces an unfamiliar drink without making the visitor work. Practical café information and a distinct catering path support different reasons to visit.
