
The Firestone
Restaurant & bar
Concept studyA full-service restaurant with a serious bar program — the site had to give the drinks list equal weight to the kitchen without splitting the brand in two.
Persian kitchen and bar.

The decisions behind the design
01
Two menus, one identity
Kitchen and bar presented as distinct sections that still read as the same place.
02
Story
Cuisine context written for guests who have not eaten Persian food before, without condescension.
03
Visit
Hours, parking and directions answered plainly on the page people land on last.
Two sides.
One identity.
The kitchen and bar are treated as complementary parts of the visit. Distinct menu paths let guests choose their starting point without losing the character of the whole.

