The Firestone website design

The Firestone

Restaurant & bar

Concept study

A full-service restaurant with a serious bar program — the site had to give the drinks list equal weight to the kitchen without splitting the brand in two.

Client
Concept study
Explored
Restaurant
Bar program
Menus
Sector
Restaurant & bar
Place
California

Persian kitchen and bar.

The Firestone website design
The Firestone — the website
The decisions behind the design
01

Two menus, one identity

Kitchen and bar presented as distinct sections that still read as the same place.

02

Story

Cuisine context written for guests who have not eaten Persian food before, without condescension.

03

Visit

Hours, parking and directions answered plainly on the page people land on last.

Two sides.
One identity.

The kitchen and bar are treated as complementary parts of the visit. Distinct menu paths let guests choose their starting point without losing the character of the whole.

Next project

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Neighborhood restaurant